Paul Bradshaw
1 min readOct 1, 2020

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Nice piece - I'd recommend aiming for a larger number than 3 as listicles tend to be at least 5 and generally 7 or more.

Other feedback:

Although ALL CAPS HEADLINES and subheads are used in tabloid print, they're much less common online because it's like you're shouting, so I'd avoid them unless that's the style of the publication you're writing for.

Love the one line intro - try making it bold too. I'd go straight from that into point 1 (you can always put [spoiler alert] in the headline or relevant point.

If you use an ellipsis (...) remember that it's three dots, not two. And it's embodiment, not embodiement - make sure you check spelling before publishing.

Good use of gifs and embedded video.

On the whole it's more wordy than a listicle normally is, although this is a sort of listicle-feature hybrid. Consider really stripping it back to one (short) paragraph per point - and then use links to point the reader towards more on that point. Also read lots of listicles to get a feel for the genre and try to write a 'pure' listicle based on lots of linking so you can demonstrate that skill.

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Paul Bradshaw
Paul Bradshaw

Written by Paul Bradshaw

Data journalist and course leader of the MA in Data Journalism at Birmingham City University. Author of the Online Journalism Handbook.

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