Paul Bradshaw
1 min readOct 5, 2020

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Make sure your first par tells the story that the headline promised - this is a different one.

Also start with the new thing (poverty has increased) and put where it came from at the end of the sentence (according to a report from some organisation)

PS: Headlines don't end in a full stop

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Paul Bradshaw
Paul Bradshaw

Written by Paul Bradshaw

Data journalist and course leader of the MA in Data Journalism at Birmingham City University. Author of the Online Journalism Handbook.

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